Taking Out the Jackhammer to the Cement

The lunch keynote is one of the hardest keynotes that you can give. You are competing with so many different pieces, and this was 600 people in a room. So I had warned my client to say, 'Get off the stage, walk around, capture attention' And he told the story about literally him always dying as a result of COVID. The environment matters. The ambiance matters. The position of the chairs matter. Depending on what you're trying to accomplish, you're taking account the room.