Exploring Behavioral Science and Persuasive Sales Tactics

Think your sales process is helping you book more couples? It might be doing the exact opposite. In this replay of one of our most popular episodes, Sam breaks down six sales tactics that seem smart on the surface but actually hurt your chances of booking. From proposal deadlines to automated replies, you’ll learn why these strategies often fail and what to do instead to convert more inquiries into paying clients.

Takeaways:

• Why scarcity tactics like proposal expiration dates can push buyers away instead of prompting action

• How over-qualifying leads can hurt your booking rate, especially if you’re not getting enough inquiries

• The problem with treating discovery calls like sales pitches and how to shift your approach

• Why quick, personal responses often matter more than polished automation in a luxury market