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Reveal: The Revenue AI Podcast by Gong
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The Importance of Competitive Intelligence in Sales
Do you see yourself leaning into companies that may be less sales led growth motions and more product like growth motions? Because I still see a place for your company there. My thoughts there is there is a so the opportunity in sales is much bigger. So technically, it's not bigger, but it's easier to measure. You would need to have every single experiment marketing and product experiments correlated to one insight from a competitive intelligence tool.
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