Phil Knight, MBA ’62: Never Give Up
Stanford GSB: View From The Top
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The Importance of Being a Local Business
Dan Mandelman: Nike's always had an edgy nature to the brand you spoke about John Mackinroll and the black and red colors of the Jordan shoe. I wanted to know if that was a belief you had walking into the business or if and then when you think about the customer being 15 to 25 it makes sense. No I think we didn't start out thinking along those lines but as we began to grow and have a chance to have some advertising we realized kind of that's who we were. We did have to modify a little bit when we became number one in the world because now when you are establishment and if you become an anti-establishment or anti the competitors you get a
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