How to Create Consequences When You Don't Act

i'm a big fan of malinda palmer's work with the credit union. She gave people money in their account and if they didn't act within a certain time frame, it would no longer be there. Without loss ofversion, we probably wouldn't have the t v show, who wants to be a millionaire? No broadcaster was willing to give away a million pounds. So producer paul smith decided to try a different tactic. He offered David lideman one million pounds for every question he got right. After getting four out of five questions correct, Pool smith knew he'd sold the idea. It went on to pull in bigger audiences than east enders,. which in the