291 - Ask Me Anything with Chris Walker: Episode 3 |Demand Gen Live S2 x81
GTM Live
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I Wouldn't Pay for a Production Team
I wouldn't pay for a production team at the beginning. The quality of the information matters more than the production quality. I would not put money toward guaranteed distribution until i've proven that the content resonates with people. We run mi, don't know, somewhere between five and ten k in media now to a set of target accounts. It's just that you're looking at the world when it was two thousand 14, when this wasn't important, versus what it is now.
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