Yet Another Infra Podcast - Episode 6 - Martin Casado (a16z) speaks on technical founders becoming "go-to-market savants", and market annealing, among other things
Yet Another Infra Podcast
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Is It a Community-Based Approach or Enterprise-Sells Approach?
The founder can convince people that it will work, but nobody else will convince them. The enterprise sales approach is easier to talk about with the kneeling in these other two. I think a lot of our kneeling just answered the coming sale. You're actually nailing the sales motion while you go on to one where you maximize the amount of conversation you have"
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