
How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West
The Recognized Authority
00:00
The Interplay of Logic and Emotion in Sales
Exploring how the combination of logic and emotion impacts decision-making in sales, drawing parallels to techniques used by professional coaches in sports. The chapter emphasizes the importance of creating a positive emotional context and focusing on win-win scenarios to influence decisions and build strong connections.
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