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How to Create a Sales Process - Without Becoming "Salesy" with Jeff C. West

The Recognized Authority

CHAPTER

The Interplay of Logic and Emotion in Sales

Exploring how the combination of logic and emotion impacts decision-making in sales, drawing parallels to techniques used by professional coaches in sports. The chapter emphasizes the importance of creating a positive emotional context and focusing on win-win scenarios to influence decisions and build strong connections.

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