If you do what we call yo-yo dieting, which often happens where people might calorie count, they've got a wedding to go to, the evidence shows that you tend to not maintain that weight loss. You can't fight your body's natural instincts. Evolution has designed them to be difficult to ignore. And those hunger cravings are often made worse because calorie counters may not focus on what is in the food they eat. Reaching for low fat and low sugar foods with fewer calories on the label to help them stay within their calorie allowance for the day. Often it's done to be the consumption of low sugar or low fat foods that we know are packed full of very highly processed

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