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AMP #199 Mark Sisson On Authenticity As The Key To Business Success
Aubrey Marcus Podcast
Building Your Own Brand and Your Own Message
The world of commerce is kind of taking two directions. One is commoditized products, which was described 30 years ago as a race to zero margin. The other is the exact opposite, which is brand. You know, if you build your brand and people are buying on the basis of authenticity and credibility it will always pay dividend.
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