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Meet the Most Famous American You’ve Never Heard Of: His Legacy is Excellent French Fries and Monsanto

Gastropod

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The Business Strategies of Luther Burbank

This chapter explores how Luther Burbank strategically marketed his plant varieties, selling exclusive rights to capitalize on his name and generate profit. It highlights his interactions with nursery men like Stark Brothers, showcasing his successful business tactics and the revival of the nursery industry. The narrative delves into Burbank's creative and marketing prowess, emphasizing his unique approach to botanical entrepreneurship.

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