How to Develop a Strategy That Is Effective in Market

Job speed on view needs to marry that traditional organization around segments and there needs to be a compromise in both directions. You very often don't have data that tells you what jobs to be done people are trying what they're trying to get done it's not in your database. We may find opportunities we couldn't see otherwise because we're often blinded by our own segmentation, i would say let's just suspend that reality for a moment.