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The Selfish Score: How to build a great customer acquisition funnel

Idea to Startup

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Startups Need a Funnel to Get Customers in the Top.

Think of this like a funnel. The inciting inciden gets customers in the top of the funnel, gets them interested and engaged. Then it helps push them through to the bottom of the funnel where your real value is. Startups have the same thing. They need an inciting incident, interesting enough to build the trust to get to the next step. You start with your funnel empty. Your first job as a founder is to fill the top.

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