2min chapter

My First Million cover image

#211 with Julian Shapiro - The 3 Cheat Codes Startups Use to Print Cash

My First Million

CHAPTER

Do You Have a Free Plus Shipping Offer?

Many people run paid ads to a free book, and then grab the lead. The shipping cost kind of bakes in your cost of goods also ecause it's ike seven dollars, and y shipping is five. And you think you're getting the item for freewhat you have to lose? All got to do is pay the shipping. But by ing large, if i'm making money from demanker, then i don't want to make money from the things i'm doing for pure enjoyment. That i'm using to build an audience. I want to build this association that you can trust me, that i'm never tring to sell you anything.

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