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#132 - Dan Hockenmaier and Gustaf Alströmer

Y Combinator Startup Podcast

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Navigating Startup Growth Strategies

This chapter explores the modern advertising landscape and effective viral growth strategies for startups, particularly through the use of referrals and lower-cost platforms like Facebook and Instagram. It emphasizes the importance of maintaining control over growth tactics, developing in-house teams, and the balance between short-term metrics and long-term consumer welfare. Additionally, the discussion reflects on the ethical implications of growth strategies and the impact of user behavior in informed decision-making.

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