How to Negotiate a Good Deal

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Ashley Tisdall: First we diagnose the type of negotiations, right? So you know, is this distributed where I'm trying to get the most for myself? Is it integrated where we're both trying to get something and create the vice? She says keeping an eye on that alternative is really important. "The stronger that alternative is, the better the negotiation tends to be," she adds.

How can we get better at negotiating? We hear from a butter maker and entrepreneur about a sensitive deal she recently navigated and then use that experience to draw out the principles and practices essential to any negotiation. Ashleigh Shelby Rosette, a professor who studies and teaches negotiations, gives advice on achieving our objectives in a deal, no matter the context.