The internet itself as this revolutionary technology, one of the most transformational technologies and inventions ever created, moves at speed. The standards of the internet change pretty quickly as well. People expect that if you're trying to build an email product today, I'm just picking email because it's me, everyone will get it. And then after all that, you get to decide where do you want to differentiate it? We are just seeing this relentless growth of like the standard expectations of customers is a part of internet speed too.