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Born to Run Farther with Dr. Irene Davis and Chris McDougall
StarTalk Radio
The Rise and Fall of Running Shoes
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In the 1970s, someone thought it would be really cool to sell people a bunch of shoes and they have just been running shoes. And so for... You know, that's interesting. My father used to run track and he showed me his track shoes one day when we went to the track. There wasn't all this extra rubber and texture and heel. It was like hardly anything covering his foot. So what happened in the 1970s? Was it just marketing?
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