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124. Results-based pricing for Pilates, with Zenia Wood and Raphael Bender

Pilates Elephants

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What's the Value of a $100 Pilates Workout?

A dollar is worth a quarter as much to that person as it is to you. So imagine, you know, would you go and do a personal training session for $25? Well, that's how much that's how expensive it is for someone who makes $200,000 to do a $100 in our session. That session might be hugely valuable to someone and life-changing. And at the moment, I've been charging for my time, right? A charge per session. How would I transition, if I wanted to set up my business and transition to charging for results,. What would be like the one, two, three step process to do that?

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