#82 - Games User Research — with Steve Bromley
Awkward Silences
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The Launch Window Is Critical for the Success of a Game
Launch date is extremely important for the success of a game. At modern games these days, they're spending as much on their marketing budget as as they are on their natural ment budget. The industry just isn't comfortable with people having copies of the game at home where it potentialy be leaked and then disruptat that launch. One thing that you see in game tse ar research, you don't see a huge amount fn other types of user research is huge. Moulti seat usability labs. You can do quant studies, but you're bringing forty players into your environment where you can control what they see and what they're exposed to. Yet still answer some of those quant questions that our
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