Episode 196: Prospecting Essentials
Freight 360
00:00
The Art of Building Relationships in Freight Brokerage
The chapter delves into the importance of brokers recognizing their value in prospecting through effective questioning techniques and building trust. It highlights the significance of personal qualities like communication and persistence in fostering strong business relationships. The conversation emphasizes the difference makers in the industry being the quality of relationships formed rather than just services provided.
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