How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years
Shopify Masters
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Is That a New Value Proposition?
At first it was people that just needed home work out equipment to replace the gim, now it sounds like the opportunities here isn't te convenience for people that just don't have the time or don't want to travel. So our demographic deatenle has shifted. Last year it was 24 o 30 year olds. This year its 34 year olds. The older demographic, the 30 year olds who are still working from home and who are just having kids,. actually more males now than it was last year.
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