When i got my book deal, i think i was literally on five or six thousand. Wasn't a big influence a no way. So they saw something beyond the number of followers. They saw the proposition of a doctor who knows what he's talking about and has an interesting personal story. But now actually, in future, boks were moving a bit away from the brand and moving more towards doctor rupy as a sort of cooking personality. I'm trying to create its like what andy puddicum has done for head space. And that's kind of what i want to do with the doctor's kitchen.

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