Thought Sparks with Rita McGrath, Scott Anthony and Paul Cobban
Thought Sparks
00:00
The Importance of Learning by Doing by Everyone
Paul Pew: The hardest behavior to change in many cases is the most senior people. He says that's because they've been there the longest through the most ingrained and traditional ways of working. Pew said, I don't want just red on mugs and t-shirts, I want a proper impactful program. "I was really struck when I first heard this story about the top people in the organization doing the customer journeys as well"
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