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Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
The Swedish Concept of Trust
There's something called a la monserrat, and it's literally translation every man's right. This comes at the core of Swedish. For instance, if you own a piece of property in Sweden, people are allowed to walk your property. If the property is large enough, they're actually even allowed to tent at your property for 24 hours. Daniel sees this deep Swedish concept of trust as an advantage.
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