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Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)

In Depth

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Navigating the First Marketing Hire

This chapter explores the crucial considerations founders face when hiring their first marketing professional. It discusses the balance between demand generation and product marketing, emphasizing candidate alignment, passion for the product, and effective evaluation methods.

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