Contact Center as a Revenue Driver

It's almost as though like the contact center is the con should be the conduit between the customer and the rest of the organization rather than a silo over here. I'll tell you one of the other things came that we find and we're always sort of exploring as a thesis is in a big consumer contact center an overwhelming majority of the resources the focus the KPIs is around customer service and customer care. That revenue driving component tends to get overlooked given the focus on customer support customer interactions. And so they're thinking about how do they how do they actually engage in those in a more meaningful way as opposed to deflecting them.