Building Community, Revenue Growth, and Inspiring Expansion

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The chapter delves into the development of Angel City's impact platform, emphasizing co-ownership with the community and creating emotional connections with fans. It also highlights the team's exceptional revenue growth, aspiration to become a billion-dollar franchise, and their influence on the establishment of a new women's soccer team in the Bay Area.

The high-flying Angel City Football Club is rising to a historic valuation in professional women’s soccer, nearing $200 million. When the Los Angeles team started four years ago, franchises in its league went for as little as $2 million. Co-founders Kara Nortman and Julie Uhrman reveal the game-changing strategies behind this seismic shift, created with a third co-founder, actor and activist Natalie Portman. The tale of ACFC holds valuable lessons, from harnessing an outsider's advantage to tapping an underserved market with fresh perspectives. Their bold vision: prove women's sports is a lucrative enterprise, champion equitable recognition and pay across gender, and craft an iconic brand fueling community impact. Kara and Julie’s big dreams, brilliant execution, and unstoppable determination have transformed an industry.

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