Unpacking the Digital Shelf cover image

Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS

Unpacking the Digital Shelf

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How to Measure and Track Your KPIs to Reach Success

Most brands we've talked to don't have them integrated back into their sort of standard processes. Our push to them is, Lauren asked before about the scorecard. Is that scorecard on your KPI sheet? What was its score last month, and what is it this month? And what is each individual brand at? Does your sales lead calling you to Target? Do they even know that? David: It's more about consistency and really building it as part of your day-to-day job that I think is the winner today.

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