How to Use GPT-4 to Improve Your Article Writing Process

"I'm just using it more in the day to day than I did before. It is growing in value," he says. "There has to be a human element in content creation, especially to make sure that our brand voice and connection to our product are there" GPT-4 can't get his head around how could we not use chat as an integral part of our article writing process? He's looking to hire some writers for blog content for clarity flow.