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4min chapter
How Liver King Fooled The World With Great Marketing
Marketing Against The Grain
FTX Founder's Story - I Really Am Here Trying to Do Good, Right?
FTX founder Sam Bankman managed to create a story that was much more differentiated in the market. He wore very low key clothes, very casual and everything he did tied into this kind of like, Oh, I really am here trying to do good. We want to believe in these stories even though the warning signs were there for FTX,. It's much easier to lie to yourself over a person than a brand.
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