When Will was still in high school, he formed a hip hop group that would eventually become the Black Eyed Peas. They gained some traction in the underground hip hop scene and had regular play on MTV. But when they decided to pivot towards something more mainstream, it was "rebellion"
What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).
Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/
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