25min chapter

Behavioral Grooves Podcast cover image

Unlock Workplace Happiness | Gonzalo Camiña Ceballos

Behavioral Grooves Podcast

CHAPTER

Behavioral Science Applications in Marketing Strategies

The chapter explores the challenges companies face in integrating diverse fields like psychology and sociology into marketing strategies. It narrates a case study where behavioral science significantly improved a bank's debt recovery process, resulting in an extra 11 million euros recovered annually. The discussion emphasizes structured interventions in customer service calls to enhance trust and empathy, underlining the importance of blending behavioral science with other disciplines within companies.

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