The Biggest Mistake You Can Make When Hiring a VP of Sales

Ellie: We just hired our first VP of sales recently any thoughts on how founders can effectively support and manage their VP of sales would be helpful. Ellie: The biggest mistake you can make is you look at this other person right the sales person who's a very different persona from you there's a different culture different background. You actually need a different culture to succeed yeah so I think that's the biggest problemYeah now that's I guess what they'll probably suck at sales because you basically have to be yourself you know in a role but you actually need adifferent culture to succeed, she says.