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3 Nudges I Wish I Learned at Business School

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CHAPTER

The Foot in the Door Technique

The idea is that we are more likely to agree to a bigger commitment after we've already made a small one. That's the foot in the door technique. And it links nicely with robert chaldin's work. He ran an experiment designed to get psychology students at ohio state university to perform a pretty unpleasant activity, at least for these students. Chaldini got twice as many students to wake up before dawn by applying the foot inthedoor technique.

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