The Importance of Strategic Narrative in Your Business

The CEO of Zwara crafts this story about how you as a customer can thrive the world. He says we used to be in a world where you would sell things to people so it was a world of transactions and now we're in this new world called the subscription economy. People don't want to buy things anymore they want the benefits of those things without the castles of the ownership. Instead of buying movies we're gonna subscribe to Netflix instead of having a car we're going to have you know uber whenever we want it. This is the basic structure of the strategic narrative in your business. see the world in a way that benefits us Can you give us a tangible example that you like to