
The Perpetual Hunt for ‘Alpha’
Merryn Talks Money
Navigating ETF Tickers and Shareholder Yield
This chapter explores the creative process behind the selection of ETF tickers and delves into the concept of shareholder yield, emphasizing total shareholder return as a comprehensive investment metric. Additionally, it discusses the evolving macroeconomic landscape, the impact of inflation on asset performance, and the significant role of technology and AI in shaping future investment strategies.
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