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Episode 25: Modern outbound sales

Decoding Sales

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How to Expand the Radius of People That Know About You

The idea of expanding the radius of people that know about you is such a smart strategy, especially as we've talked about how sales is a team of support on both sides. And also this idea that it's you're bouncing between the inbound interest and then getting those people to feed you the right people to talk to who can make decisions. I imagine similar to have with Dropbox, we would say, Hey, look at all these people who are to the NBC or whoever look allThese people who are using Dropbox. They maybe weren't reaching out in the same way that inbound is, but it's still showing that proof point that there are a bunch of people who want this product at

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