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How to Communicate Effectively to Your Potential Member
When you're presenting gym memberships and fitness, one of the struggles is being able to get people to sign up. Sal has seen a lot of people lose five pounds then gain it right back. You have to factor this in because if you don't, ideal means nothing. It's not ideal. If you don't do it, it's the worst possible plan. The one you don’t do is the one that doesn't work always. So you have to ask yourself those questions. Because I think what everybody does is right when they make a goal, especially with fitness, they become all of a sudden, like they overestimate their abilities or their commitment.