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66: Triggers - Creating Behaviour That Lasts

Cortex

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How Many People Are Sending You Messages on Reddit?

I've been really pleased that over the years, there's been like a half life of random people sending messages to that address. I'm reasonably active on Twitter and fairly active on Reddit, especially when shows or videos go up. People who need to reach me for something important don't contact me directly. They just contact my assistant directly. And they know that she will get a reply back to them a million times faster than if they try to contact him directly.

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