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Good Food
The Rise of the Haas Avocado
This chapter chronicles the early cultivation and history of avocados in the U.S., particularly focusing on the Haas variety's journey. It explores the challenges and triumphs of horticulturist Rudolf Haas, who cultivated the resilient avocado and saw it become a cultural icon. The narrative highlights the avocado's transformation into a staple of millennial culture and its surprising commercial impact.
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