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The Transformative Power of Subscriptions for Business Success
This chapter explores the benefits of transitioning from hourly or fixed fee pricing to a subscription model in accounting firms, increasing value and stickiness of the firm. It emphasizes the importance of offering something uncommon in the market and gives examples of successful companies that have implemented subscription models. The chapter also discusses how a firm owner can increase the value of their offering and create a unique relationship with clients by guiding transformations.