In the case of warby parker and harry's a tea, selling point of these products is that they're inexpensive by comparison with what you would get in other stores. So therefore it becomes kind of imperative to explain why they're inexpensive and why they can be inexpensive,. And yet it's good, or better than the productstt you're used to. It wasn't just about them. It was also about lexodica. Sort of the same with Harris and angelette.
Once it was The Shadow radio show; now it's the podcast Serial. Is every old storytelling medium new again? Frank Rose, author of The Sea We Swim In, concedes that some things remain sacred--from the power of a great hook to the hope that great stories never end. But he also thinks the Internet has led to new kinds of stories, ones that are not just entertaining, but immersive, and whose worlds are more richly imaginative than ever--even as they leave increasingly little to our imagination.