We live in an era where data is abundant, yet making sense of it is harder than ever. The best insights often go unnoticed—not because they lack value, but because they lack a compelling story. Simply presenting numbers isn’t enough; the way we shape and frame data determines whether it sparks action or fades into the background. Crafting a strong data story means knowing your audience, structuring your insights around a clear problem, goal, action, and impact, and ensuring your narrative is not just persuasive, but ethical. So how do we bridge the gap between information and understanding? How can we tailor data stories to resonate with decision-makers, stakeholders, and the public in ways that drive meaningful change?

Kat Greenbrook is a Data Storyteller from Aotearoa, New Zealand. She is a consultant, workshop facilitator, industry speaker, and founder of the data storytelling company Rogue Penguin Ltd. With a unique blend of science, business, and design, she empowers data professionals to communicate data effectively through storytelling. Kat’s book, The Data Storyteller's Handbook, is the result of hundreds of data storytelling workshops, along with years of refining content and techniques. It represents the very best of what she has learned and witnessed.

In the episode, Richie and Kat explore the art of data storytelling, the importance of audience-tailored narratives, the problem-goal-action-impact framework, ethical storytelling, and much more.

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