3min chapter

Marketing Against The Grain cover image

Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)

Marketing Against The Grain

CHAPTER

How to Be a Smart Creator and Influencer

There is just such a great market for smart creators and influencers to have VC funds. The weakness in a lot of their strategy is they own very little equity upside. In my mind, you build wealth by owning equity pieces of companies or whatever. You can be rich as an executive but when you're actually trading time for money.

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