From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52
Matt Kelly | The Midnight Pod
Is It Possible to Launch a New Brand and Be Profitable From Day One?
Do you think it's possible to launch a new brand these days and be profitable from day one? And if so, what do you need to achieve that or is it a kind of a because I guess yes. My approach with the brand is at the minute I'm kind of in like scaling mode where it's like we could be profitable. We just didn't want to scale as quick because just on subscribers is like nearly 200 grand a month in MacKaren. Obviously that this churn. So my approach is trying to get to like a critical mass at least in like the next year. And then we can like strip the fat.
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