Retail strategy and product transparency

I sat down with two-time UFC Champion TJ Dillashaw to discuss the "delusional optimism" and biohacking protocols, like stem cell therapy and zone two training, that fueled his legendary career and his recovery from a dark identity crisis. Now, we’re diving into how he’s applying that same championship grit to disrupt the supplement industry with Wild Society Nutrition, proving that the pursuit of excellence in business and longevity is the ultimate human journey.

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Thank you to our partners

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Timestamps

00:00 ​Intro of Show

02:14 TJ Dillashaw identity & the transition from professional fighting

03:44 Early wrestling roots and "Hazardous Hal"

04:47 Dropping out of grad school for MMA

05:53 The rapid growth of the UFC and bantamweight class

09:43 Career evolution and the "overworking" trap

10:46 Meeting Coach Sam Calavita and measuring toxins

13:11 Mastering energy systems and Zone 2 training

13:29 Understanding VO2 Max and lactic thresholds

22:58 Facing the legendary Joe Soto on 24 hours' notice

24:32 The power of delusional optimism and positive affirmations

26:36 Re-injuring the shoulder during a tetherball challenge

27:21 Using stem cells to avoid career-ending surgery

35:15 Adversity, suspension, and taking extreme ownership

40:08 Rebuilding identity and the "walk back" to the octagon

44:03 Disrupting the supplement industry with Wild Society

45:29 The "Caveman Eats" 20oz ribeye innovation

49:36 Partnering with Sprouts and avoiding "kill list" ingredients

57:41 Dana White’s documentary on life after fighting

1:03:12 What does it mean to you to be an Ultimate Human?

Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered promotional in nature.

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