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The Emotional Roller Coaster
Ounow: I think that one of the big lessons that he talks about, i think he calls it the torture. The role of being ceo is to put in place protocols and policies that manage the emotional roller coaster. But then on the flip side, you know, he has to use profanity, though, and it's part of company policy,. And there was a lot of that in in this book too, some of that saying one thing, doing another," she said.