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4min chapter
K#541 Mark Hübner, CEO von knuspr
Kassenzone | CEO Interviews
Die Herausforderungen der Customer Experience im Lebensmittelsektor
Dieses Kapitel behandelt die Herausforderungen und Chancen bei der Entwicklung digitaler Produkte im Lebensmittelsektor, mit Fokus auf saisonale und wetterbedingte Nachfrageschwankungen. Zudem werden die Markenstrategien von Knuspr und Gurkal analysiert, insbesondere wie regionale Unterschiede die Markenbenennungen beeinflussen.
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