The Importance of Appreciation

I shot a cow once on Dirty Jobs. Chuck knows the story, but it's the, I'm not a hunter. The cow shot first. It was legit. He had it coming. And to show people what that looks like, that's a very affirmative decision. That really changes people in a sustainable way. Why is your hat say 2%? Oh, 2% of people take the stairs when there's also an escalator available.